Marketing

Marketing planning doesn’t get the respect that it’s due. No matter how great the product or service, it will wither on the vine and die if no one knows about it. That’s where marketing comes in. But marketing doesn’t just…Read More

It can seem like magic. How do marketers conjure customers to buy the product or service they’re selling? It’s not hocus pocus or smoke in mirrors. It is far less exciting than any of those side-show tricks. To reach their…Read More

You’ve made the product or developed a great service, now you need to create a marketing plan. Your marketing plan defines the strategies that your organization will use to reach target customers, outperform competitors and position your brand. There are…Read More

When it comes to email marketing, it can be difficult to constantly be creative and come up with innovative campaign ideas. It’s especially difficult if you think you’ve tried everything before, or you have parameters about what you can and…Read More

Strange question: Do you know the brand of toothpaste your customers use at night? To know your customer, you don’t need to know what toothpaste they use or what toilet paper is next to their toilet. However, what you do…Read More

Although product design requires artistry and creativity, products made by businesses can’t really be considered art because art is not dictated by market forces. Products must, especially if you’re in the business of selling them at a profit, survive and…Read More

It shouldn’t be arduous to give the public what it wants. Yet marketing and sales are often at odds on their mission. According to HubSpot research only 22 percent of companies surveyed believe that their sales and marketing departments are…Read More

Are you tired of chasing every new search engine optimization (SEO) tactic that’s shared on marketing blogs? I am too. So, I reached out to nine SEO experts that I admire and asked them for their best SEO tips. With…Read More

Are you interested in promoting your business online? If so, you’ve probably heard that you should start with either Facebook or Google ads. They’re both popular platforms, and they offer ad space, so they’re probably the same, right? This is…Read More

Don’t you wish that your online shop was like Amazon, where people come to your site just looking to spend money? That’s the dream, right? Unfortunately, unless you have millions of dollars to throw into televisions spots, that’s not going…Read More

Tracking the results of your marketing plan is key to success, but identifying the right marketing metrics and KPIs to track varies per business, and even per campaign. The best place to start is to identify your business’s overall objectives…Read More

Over the past few years, there has been some confusion on what exactly is included under the search engine marketing (SEM) umbrella in terms of marketing tactics. One marketer may say that SEM covers the act of marketing a website…Read More