There are several ways you might find yourself buying a product or service. As you shop around, you might be enticed to purchase something. For example, two common tactics include push marketing and pull marketing. Let’s look at push vs….Read More
Marketing is essential to connecting your product or service with an audience. But that process isn’t cheap. There are ad buys, graphic work and copywriting to name only a few things. A marketing budget is how marketers know how much…Read More
Similar to a journey, projects have a beginning and an end. Just like a trip, most projects wouldn’t set off without first having an itinerary. In project management, the equivalent of an itinerary is a creative brief. But not all…Read More
Launching a marketing campaign is nothing other than a project. Like all projects, it involves planning activities which is a task accomplished with a marketing calendar. But marketing is a unique discipline and a marketing calendar isn’t exactly like a…Read More
Product development is part of the product management process, which covers the product life cycle from start to end. The product launch is a particularly important stage in this cycle as it can determine the success or failure of a…Read More
Managing the resources, activities, costs and schedules required to successfully execute a marketing campaign can be hard, but it’s possible thanks to marketing management. The marketing management process is used to streamline the job of a marketer and help them…Read More
Marketing planning doesn’t get the respect that it’s due. No matter how great the product or service, it will wither on the vine and die if no one knows about it. That’s where marketing comes in. But marketing doesn’t just…Read More
It can seem like magic. How do marketers conjure customers to buy the product or service they’re selling? It’s not hocus pocus or smoke in mirrors. It is far less exciting than any of those side-show tricks. To reach their…Read More
You’ve made the product or developed a great service, now you need to create a marketing plan. Your marketing plan defines the strategies that your organization will use to reach target customers, outperform competitors and position your brand. There are…Read More
Need to know how to plan an event? If you’re planning a big event like a conference, we can help you successfully create, structure and lay out your event plan. This blog will go over everything you need to consider…Watch
When it comes to email marketing, it can be difficult to constantly be creative and come up with innovative campaign ideas. It’s especially difficult if you think you’ve tried everything before, or you have parameters about what you can and…Read More
Strange question: Do you know the brand of toothpaste your customers use at night? To know your customer, you don’t need to know what toothpaste they use or what toilet paper is next to their toilet. However, what you do…Read More
Although product design requires artistry and creativity, products made by businesses can’t really be considered art because art is not dictated by market forces. Products must, especially if you’re in the business of selling them at a profit, survive and…Read More
It shouldn’t be arduous to give the public what it wants. Yet marketing and sales are often at odds on their mission. According to HubSpot research only 22 percent of companies surveyed believe that their sales and marketing departments are…Read More
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