Strange question: Do you know the brand of toothpaste your customers use at night? To know your customer, you don’t need to know what toothpaste they use or what toilet paper is next to their toilet. However, what you do…
Read More
Although product design requires artistry and creativity, products made by businesses can’t really be considered art because art is not dictated by market forces. Products must, especially if you’re in the business of selling them at a profit, survive and…
Read More
It shouldn’t be arduous to give the public what it wants. Yet marketing and sales are often at odds on their mission. According to HubSpot research only 22 percent of companies surveyed believe that their sales and marketing departments are…
Read More
Are you tired of chasing every new search engine optimization (SEO) tactic that’s shared on marketing blogs? I am too. So, I reached out to nine SEO experts that I admire and asked them for their best SEO tips. With…
Read More
Are you interested in promoting your business online? If so, you’ve probably heard that you should start with either Facebook or Google ads. They’re both popular platforms, and they offer ad space, so they’re probably the same, right? This is…
Read More
Don’t you wish that your online shop was like Amazon, where people come to your site just looking to spend money? That’s the dream, right? Unfortunately, unless you have millions of dollars to throw into televisions spots, that’s not going…
Read More
Tracking the results of your marketing plan is key to success, but identifying the right marketing metrics and KPIs to track varies per business, and even per campaign. The best place to start is to identify your business’s overall objectives…
Read More
Over the past few years, there has been some confusion on what exactly is included under the search engine marketing (SEM) umbrella in terms of marketing tactics. One marketer may say that SEM covers the act of marketing a website…
Read More
Depending on the project, teams think and speak in wildly different ways. This can lead to communication challenges, especially between departments. One illustration of this is when software teams and content teams must unite to deliver a functional website that…
Read More
Business creates goods or services and delivers them to a market that buys or uses them for a fee. Everyone’s happy! That’s the way it’s supposed to work, but anyone who has tried to make a living in the real…
Read More
Marketing your small business doesn’t have to take a huge budget with thousands (or millions!) of dollars. As a small business owner, you likely don’t have the budget anyway. Before spending money on marketing projects that could be spent on…
Read More
We’ve all heard stories about an author, blogger or thought leader in your industry that manages to turn out multiple pieces of content each week. You want to think that they’re using a ghostwriter, but believe it or not, there…
Read More
Do you need to generate leads for your business but don’t have a website? Or maybe you have a website but don’t want to create a landing page for a new campaign. With Facebook, you can generate leads within the platform. Users…
Read More
Form will go here
A template for every team.
Browse templates