Is customer development important? The short answer is yes, of course! No business can survive without a loyal customer base that uses its product or service. But customer development is more than just a customer base. It’s one of the…
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Accepted knowledge is dangerous if it’s not tempered by critical thinking. Jennifer Bridges, PMP, looks at that old axiom, “The customer Is always right,” and tells you why it’s flawed. Here’s a screenshot of the whiteboard for your reference! In…
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Jennifer Bridges, PMP, has been an entrepreneur and business owner for about 20 years. In that time, she’s learned plenty about crafting successful growth strategies for businesses, which she shares in this video. Here’s a screenshot of the whiteboard for…
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If you don’t think customer feedback is important, then you probably don’t have many customers. The relationship between a business and its customer base is the barometer of its well-being. If you’re losing touch with customers, then the business is…
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You need to build out a team for your business, but you don’t have the budget to hire full-time employees. Today that’s no problem! It’s easier than ever to hire people from all over the world for one time projects…
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One thing that many entrepreneurs face is complete burnout. According to Harvard Business Review, “some evidence suggests that entrepreneurs are more at risk of burnout because they tend to be extremely passionate about work and more socially isolated, have limited…
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Starting an ecommerce business can be incredibly rewarding if you can manage to create a valuable offering that your customers will be glad to pay for. The good news is that you’re entering the game at just the right time,…
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Project management can appear very formal to an outsider. That’s because project management maps out a specific, seemingly inflexible, process for initiating, monitoring and closing a project, all according to an established methodology. And if you’re an entrepreneur or working…
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The unemployment rate is in the 4% range. Economists are talking about full employment. The Dow Jones Industrial Average has soared to unprecedented heights. Business is growing and according to statistics from the Bureau of Labor Affairs, companies are looking to…
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Project leaders can no longer be satisfied with only knowing project planning and implementation, says Jennifer Bridges, PMP. Now they need to think like an entrepreneur, too. Here’s a screenshot of the whiteboard for your reference! In Review – How…
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All project meetings should be important, but the project kickoff meeting is the most crucial because it sets the tone and vision of the entire project. You’ll want to get this meeting right so everyone starts out motivated, focused and…
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Employee turnover is a fact of life, so how can you plan for it if you’re a manager? There are core strategies to retain your employees, and the most obvious, albeit elusive strategy, is to keep your employees happy. What does…
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What are the ways to motivate employees? That’s the evergreen question of managers across all industries. No matter how well you’ve done last quarter, you must beat those numbers in the next quarter. It’s an unsustainable situation. However, staff motivation…
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