Why You Need a Reliable Business Continuity Plan


You’ve probably heard that nearly half of all new businesses fail, but it’s not that grim.

According to the Small Business Association (SBA), that number is closer to 30 percent, and that’s over the course of their first two years in business. However, that number does jump to 50 percent during the business’ first five years and then over 10 years the percentage grows to 66. Only 25 percent of those new businesses are still in business after 15 years.

What percentage of those businesses have developed a business continuity plan is unclear, but one thing is certain: it’s better to have one than not. Why? Because a business continuity plan is a process by which businesses can prepare themselves to weather the potential threats that are always on the horizon, keeping their project plans, schedules and processes intact.

What Is a Business Continuity Plan?

A business continuity plan (BCP) is a plan to assist a business when and if there’s an emergency or potential threat to its solvency. These can be any number of risks, from natural disasters like fires, earthquakes, etc., to other man-made risks, such as cyberattacks, which are outside of normal operating conditions.

In other words, business continuity is just what it sounds like: maintaining business functions or responding quickly to resuming them, if there is a major disruption to that business. A business continuity plan is not the same as a business plan, which contains the executive summary, company info, market research and strategies, etc. Check our small business plan template to learn more.

Understand Your Unique Risks

Those potential threats can vary depending on the industry and the geographic region in which your business operates. Therefore, each business must look thoroughly at the risks that are unique to its operations and devise a plan to ensure that it can continue those operations if and when those risks become issues.

Related: What is Business Impact Analysis?

The business continuity plan covers everything from business process to assets, human resources to business partners— and anything related to running the business in the face of an event that threatens to stop operations.

Why Do I Need a Business Continuity Plan?

The importance of a business continuity plan should be self-evident. But some business owners might be over-tasked to the point that the entirety of their energies is exhausted at merely running operations and ensuring solvency. The problem with such thinking is that it’s reactive. You’re never in a position to profit from good business and grow your company because you’re always chasing fires and putting them out.

Remaining competitive is key for business success, and to lose operational capacity due to an act of nature, removes you from the marketplace, either temporarily or forever. It’s not a risk that can be ignored, which is why there is a strong need to create a plan of action.

It’s like having the fire extinguisher behind glass, only to be broken in case of an emergency. You set it up once, then don’t have to think about it until you do, in which case you’ll sure be glad you installed that fire extinguisher.

Related: Crisis Management: How to Lead During a Crisis

How to Create a Reliable Business Continuity Plan

When working on a business continuity plan there are several steps that must be taken to ensure that it’s reliable. They are outlined below.

Analyze Organizational Threats

You can’t prepare for what you don’t know. There will always be aspects of potential risks that are beyond your ken, but that’s why they’re called risks. Therefore, do the due diligence. Make a comprehensive list of what threats are likely to impact your business. Then dig deeper into each to see how it would impact your operations.

By analyzing your organizational threats, you’ll have an idea of what you need to do in order to respond. Consider using a risk register template to keep track of each risk.

List Primary Tasks to Stay Operational

Once you know what might happen, then you have to devise a strategy to respond so that the business can keep its doors open. That means prioritizing your list to include only top-level items that will address the livelihood of the business.

Other points on your list are important, of course, but you can’t do everything, especially in an emergency. Therefore, pick what must be done and do the rest once the dust has settled.

Safeguard Contacts

What if your facility is damaged or worse? What if your IT is compromised? What if you lose contact information for executives and managers who are crucial to the smooth operation of the business? That’s why the need to have a list of management and their contacts in a safe, or preferably multiple places, so they’re easily accessible.

In case of an emergency, you need to reach the important people in your organization immediately. There’s no time to search for this information; it needs to always be at your fingertips.

Direct Personnel

Depending on the situation, there might not be anyone in a position of authority to explain what personnel should do and where they should go. This is a recipe for chaos, which only adds one more problem on top of an already problematic situation.

That’s why it’s important to have a plan for where personnel needs to be when and if a disaster happens. You want to keep them out of harm’s way and place them in a position to carry on with operations if that is a possibility.

Backup Data

This goes without saying and should be second nature by now, but still bears repeating. Information is one of the most important assets for many businesses, and it must be protected from a potential breach or compromise of IT.

That data must be backed up in more than one place, as well. There should be backups on-site but also off-site in case there is a localized catastrophic event. An online project management software can offer you cloud storage for your data, creating an additional safeguard.

Collaborate Across the Organization

Businesses are collections of many different departments, and the coordination of these elements is critical to getting operations either up and running again or running as during normal conditions.

Therefore, a collaboration plan that includes all facets of the business must be in place to make sure these different departments are in communication and working together, and not against one another, in service to the goal of staying operational.

Get Buy-In on Your BCP

For any business continuity plan to work and be functional, it must be distributed to everyone in the business, so they know what their part in the process is. But even more than that, every person, from the top to the bottom of the business, must buy into the plan.

Anyone who doesn’t buy into your business continuity plan is a weak link that will break the chain you created to protect the business during this challenging period.

Creating a business continuity plan is like creating any plan. You need to have the tools to plan one, share it and then track it to make sure it’s progressing as planned. That requires robust project management software with the scheduling features you need to facilitate the process. ProjectManager is a cloud-based project management tool that lets you manage and control even major changes to keep your business operational. See how it can help your business by taking this free 30-day trial.

Related Posts

Deliver your projects
on time and under budget

Start planning your projects.

Start free trial