10 Free Product Management Templates for Excel, Word and More


Product management is a way to organize the development, position and pricing of your product. It helps you manage every step of the process that sees your product go from concept to market.

As you might imagine, having project management software helps plan, manage and track this work, but if you’re not using such tools, there are product management templates that can help you steer the course.

ProjectManager is award-winning project management software, but we understand that not everyone is ready to upgrade right away. For those of you managing product development projects, here are some of the product management templates we offer for free download on our site.

1. Product Requirements Document Template

In order for your product to achieve its objectives and meet the quality expectations of your end-users, there are many requirements that must be met. A product requirements document (PRD) lists the features you’ll include in your product release. Our free product requirements document template for Word should be part of any product development in order to communicate to the product team what’s required when building the product.

ProjectManager's free product requirements document template

You’ll find everything you need for your product to reach a successful conclusion and it’ll guide the development team throughout the release process. Some of the fields in our customizable template include the objects and goals, which help define what you’re building, assumptions and constraints, the problem or niche you’re targeting and how your organization is a good strategic fit for the project. There’s also room for user stories and, of course, requirements, features, release criteria, success metrics and more.

2. Product Roadmap Template

A product roadmap is an essential tool in product management. It shares the product plan with the team by showing all phases on one page. This includes the vision of the project, its direction, priorities and even the progress over time. All of this can be mapped out on our free product roadmap template for Excel. It helps with strategic-decision making and communicating the product development to the entire team.

ProjectManager's free roadmap template

Using the product management template is easy. It’s divided into two parts. On the left side is a simple spreadsheet where you can list all the tasks in your product development. You can add the states when those tasks will start and end as well as their duration. The right side is the visual timeline of your product roadmap. Once you’ve added to the spreadsheet, the roadmap timeline automatically populates so you can see the entire project in one place with color-coded phases to make it easier to read.

3. Agile Sprint Plan Template

The roadmap is an overview, but it’s not a tool that’ll be used by your development team. They need different tools to plan and execute the various sprints that will take the project from start to finish. Agile and cross-functional teams prefer the visual workflow of kanban boards and they can use our free agile sprint plan template to get their work done collaboratively.

Many of our product management templates can be downloaded as Excel or Word files or opened in our software for a more dynamic experience. The free agile sprint plan template opens in ProjectManager and collects the backlog from the product owner. The development team plans their sprints together with the product owner, who can update items on the product backlog when necessary. Best of all, you can use the kanban board for agile teams, but others can switch to one of our multiple project views. Developers can use task lists and more traditional departments can track progress on Gantt charts. All views update at the same time with real-time data. Get started with ProjectManager today for free.

ProjectManager's kanban board
ProjectManager has kanban boards for planning and tracking sprints in real time. Learn more

4. Product Launch Template

Developing and making the product only gets you to the starting line. If you can’t deliver the product to your target audience, then it’s dead on arrival. Of course, that’s easier said than done. You need to have a well-thought-out product launch, which involves a lot of organization to deliver on the potential of your product. Our free product launch template is designed to connect your product to the market it’s serving.

Open the product launch template in ProjectManager and you have everything you need to deliver your product to market. First, track workflows on our aforementioned kanban boards. Customize columns to represent your workflow and use task cards to track whatever you need, from user stories, prototypes, user feedback and more. Then switch to the Gantt chart to view the product launch timeline. Again, whatever project view you use, the data is the same and it’s always up to date.

5. Marketing Plan Template

Getting your product developed is part of a larger initiative of getting it to the market and in front of your target audience. This involves marketing and promotion. That’s a project for its own sake and one that involves cross-functional teams to succeed. That’s why you need to use our free marketing plan template for Word in order to properly go through all the phases, activities and scheduling necessary for your campaign.

ProjectManager's free marketing plan template

Of the product management templates, this one is designed to help you plan for the marketing and advertising goals you have over a specific period of time. To do that, there’s a place to schedule tasks on a timeline with start and finish dates. You can also define the key performance indicators (KPIs) that’ll allow you to track the campaign and make sure you’re hitting the marks from your performance baseline. There’s even a place to profile the target market and audience.

6. Marketing Budget Template

It’s no surprise that all of these phases of product development cost money. Product owners have to forecast those costs in order to build an accurate budget that can cover all expenses required to build, test and bring to market your product and deliver a return on your investment. For a thorough estimate of how much it’ll cost to promote your product use our free marketing budget template for Excel.ProjectManager's free marketing budget template

The marketing plan template is broken up into categories and subsets for smaller tasks. There’s a column to capture the budget for the entire marketing budget but also each subtask and category. You can chart the year-to-date spending to track how much you’re spending each quarter. There’s also a column that shows what you have left in your budget. There’s room to map your marketing budget across the four quarters of the year to further ensure you’re keeping to your budget.

7. Statement of Work Template

There are product management templates that you need before you even start the project. One of those is a statement of work (SOW). It shows the steps of the process you’ll be using, including activities and deliverables, to capture the essential project data. You don’t want to neglect anything critical and have it come to haunt you when in production. That’s why we have a free statement of work template for Word to help you manage the process.

ProjectManager's free statement of work template

The SOW template doesn’t just detail the project but communicates that information to the product and development team or any other relevant parties. Our free template includes everything you’ll need, from background to the purpose of the project, the scope of work, schedule, deliverables, milestones and more. Plus, it’s customizable. Anything that you don’t need can be deleted and anything not included you can easily add to ensure it’s as thorough as possible.

8. Work Order Template

Not all products are built in-house. There’s often the need to outsource some part of the product to contractors. In order to make sure that work is done to your specifications, you need a contract between all parties involved. Our free work order template for Excel organizes the tasks you require in order to keep you on schedule and deliver the product as you want and when you want it.

ProjectManager's free work order template

When you download our free work order template, you’ll see that it has fields for your company information and dates to define the work that’s being contracted. There’s also a place to describe that work so it’s clear and there are no misunderstandings as to what’s expected of the contractor. Finally, after everyone reviews the work order, there’s a place to date and sign it to create a legally binding document.

9. Purchase Order Template

If you need to source products or services from outside vendors, you’ll want to use our free purchase order template for Excel. This acts as a contract between a buyer and a seller and is an essential document to keep the product development moving forward without incident. You need to have an agreement and the purchase order is that legal document that covers both the product owner and whichever vendor they’re working with.

ProjectManager's free purchase order template

You’ll find everything you need to make the transaction smooth between you and the seller. There’s vendor management information, including contact information, shipping details, inventory that include what items are being purchased and a place to sign and date the document to make it legally binding. You don’t want to leave loose ends that might make the item unavailable when you need it.

10. Cost-Benefit Analysis Template

We’ve saved one of the most important product management templates for last. Use our free cost-benefit analysis template for Excel to see if the product is worth the time and effort you’ll have to put into it. This template will help you determine if the money you invest in the project is going to have a return on that investment, whether in terms of making money or providing some valuable benefit that makes it something you’ll want to pursue.ProjectManager's cost-benefit analysis template

How does a cost-benefit analysis work? It’s not that hard, though collecting all the information takes time. Basically, you’re adding up the quantitative costs, whether direct, intangible and opportunity and the quantitative benefits, such as direct, indirect, intangible and competitive. Then you compare the two and see if the costs are worth the benefits.

How ProjectManager Helps With Product Management

These free product management templates are useful, but as we noted earlier, they all fall shy of what project management software can do. ProjectManager isn’t a static spreadsheet or Word document. It’s online software that updates in real time. You don’t have to constantly be manually adding data. Plus, it’s collaborative even for cross-functional product and development teams. Everyone is always working with real-time data whether they’re in the next office or another timezone.

Create Robust Roadmaps on Gantt Charts

You need to see the whole product development in one place to better understand how to best allocate your resources. Our roadmap shows you every stage of the product management process on a visual timeline. See all the product tasks, milestones and even link all four types of task dependencies to avoid costly delays. You can toggle to the kanban view so teams can manage their sprints or the calendar view to plan your product launch.

ProjectManager's roadmap
Track Your Progress With Real-Time Dashboards

When you set a baseline on the Gantt chart, you capture the product plan and are then able to compare it to your actual progress to make sure you’re staying on schedule. Get a high-level view of your time, tasks, workload and more with our live dashboards. There’s no time-consuming configuration as with lightweight alternatives. Our dashboard is ready when you are.

ProjectManager's dashboard

When you want to get more detail than a dashboard provides, use our project reports which can generate status reports, reports on variance, timesheets and much more, all with a keystroke. Each report can be filtered to show only the data you want to see and then easily shared with stakeholders to keep them updated.

Related Product Management Content

We’ve only scratched the surface on the subject of product management. There’s so much more that can be explored on our site. We published weekly blogs, videos, guides and free templates on everything product and project management-related. Here is some free content on product management if you want to go deeper.

ProjectManager is award-winning software that empowers teams to better plan, manage and track their product development in real time. Use our task management, risk management and resource management features to help stay on track and keep to your budget. Get started with ProjectManager today for free.