Are you tired of chasing every new search engine optimization (SEO) tactic that’s shared on marketing blogs? I am too. So, I reached out to nine SEO experts that I admire and asked them for their best SEO tips.
With decades of combined experienced, including building profitable businesses and helping clients like Sandals Resorts, these SEO experts have been featured in publications such as Forbes, Entrepreneur and Fast Company, as well as industry trades such as Search Engine Journal, Moz and Ahrefs. It’s plain that these experts know their stuff when it comes to marketing projects.
Below are the SEO tips these experts want to share with you.
1. Gareth Daine, Daine Media
“SEO at the foundational level is simple. Often, people tend to overcomplicate the process. While there are many nuances to SEO, at its most basic, it really is very straightforward. I suspect the other contributors to this post will also cover these same foundational elements.
Without content, you don’t have SEO. Whether that be text-based, video, audio, imagery, or any other form of web content—without content, SEO simply can’t exist. A lot can be achieved in SEO with content alone. For example, when targeting low competition terms or long tail phrases (those phrases that live within the ‘long tail’ of the search demand graph), you can rank solely with well-written, focused, actionable content.
Related: How to Write More Content, Faster
Apart from making money via ads, Google’s primary aim for search is to return the most relevant and appropriate results for any given search query. This means Google needs to understand the meaning and intent behind a search query…understanding and satisfying a user’s search intent is extremely important for ranking.”
2. Joseph Gilharry, Rank Hop
“One of the biggest SEO fundamentals that will stand the test of time is website page speed. Just think of how many websites you have visited over the last few months, were they slow to load? If so, how did that make you feel?
There have been multiple studies that show your website page speed can affect your bottom line. Not only that, but this is an indicator in the search engine algorithms that you want to get right. Having a slow loading website is not only a bad user experience, but it can also absolutely hurt your rankings in Google—especially if one of your competitors as a website that loads faster than yours.
Some of the things you can do to speed up your website:
- Use a CDN (content delivery network) – This will allow you to deliver content and resources from a geographic location based off the user’s location that visiting your page.
- Enable caching – This allows your web pages to cache resources so browsers can reuse them once they’re already downloaded.
- Use compression – This allows you to compress files in order to reduce transfer times.
3. Bradley Batdorf, Ginger Hippo
“SEO entails creating structured content, which is written in a way that search engines are eager to show your content as a solution for readers. Once meaningful and valuable content has been created, SEO efforts are used to both deliver the content in the most beneficial way to the public and create opportunities for industry relevant mentions and backlinks.
The backlinks created from authoritative industry sources is the single most beneficial opportunity for a website owner to drive traffic and engage with valuable prospects.
With two million-plus articles written globally every day, search engine optimization is the effort needed to ensure your content is visible. While writing standalone content may achieve a result, SEO is the tool successful companies use to ensure their visions and engagement strategies are realized long term.
What’s the best SEO tactic to use? All of them. Attempting a successful SEO implementation with only one or two tactics, will only ensure you won’t reach your desired results in a timely manner. On page, off page, social media, press releases, local, and every other SEO tactic exist for a reason. Use all of the ‘right’ tools for the job.”
4. Matt Diggity, Diggity Marketing
“In an SEO sense, only talk about one topic on your page. Let’s say it’s about ‘DUI lawsuits.’ On that page stay completely focused on the topic of DUI lawsuits, and don’t stray into others (e.g. family law). This sets you up for issues like keyword cannibalization, where Google thinks you’re trying to rank multiple pages for the same topic… and guess what? They don’t like that.
From a conversion sense, make sure that each page only has one conversion goal. Maybe that’s to get them to sign up to an email list or pick up the phone and make a call. Don’t distract your visitors with multiple actions. Remove the paradox of choice, and your visitors will find it much easier to convert.”
5. Charles Floate, DFY Links
“Links will always be important when it comes to SEO. However, there are different linking strategies for different types of websites. Your link building campaign should be created with your website category in mind.
A local business should look at getting links from business directories such as Google My Business, Yelp and Yellow Pages. These directories have their own users, which can find you on those platforms. But they also help establish trust for your website in the eyes of Google.
If you have an ecommerce shop, you may want to focus on getting links from bloggers that will write a review of your product. These reviews can introduce you to those bloggers’ audiences, but each link is also a nice indication to Google that your site is worthy of better rankings.
A site that primarily relies on content generation could focus on getting quoted on other sites with a link as a source of that quote. A good example of this in the news industry is being the first to break a new story. Most outlets that follow will credit the original source with a link to their site.”
6. James Dooley, Fat Rank
“Each page needs to have user intent and clear concise information to meet what you want this to rank for. Recently, longer articles lost out to shorter documents that matched that query more precisely (too many people have become obsessed by the skyscraper technique and just adding 2000 words of fluff). User experience is abysmal if the answer to your question is at the bottom of a 5,000-word article, and users will become annoyed if you are playing hide and seek with your content.
The best advice I can give is to look at what is ranking currently. Correlate the data and you might find breaking up your long articles into more concise documents might suit you better with a nice structured setup with thoughtful internal linking.”
7. Nick Eubanks, Managing Partner, From The Future Agency
“The fundamentals of SEO have been, and will always be, technical SEO. It’s the one true thing that has never changed over the last decade. You don’t need to be a technical expert to be proficient—you just need to understand the basics of how a website should function. Good information architecture, fast loading, delivering the right experience for your customers and strong use of internal links will do the trick for most websites.”
8. Ryan Stewart, Founder, The Blueprint Training
“Tactics and new platforms come and go, but the fundamentals don’t change. That’s why I developed a marketing framework that I can apply to every campaign I work on that ensures I’m putting myself in the best position to succeed. I call them the ‘5 phases’ – they are as follows:
- Learning – The period where I download as much information and data as possible about a campaign. With this info, I build a project plan that guides the life of the work.
- Improving – The fastest turn around in traffic and sales always comes from improving on what you have. Here I dig into things like a website’s user experience, keyword targeting, and on-page optimizations to try and turn traffic around quickly using existing assets.
- Building – The period where I build new assets for a website. This means things like blog content, new landing pages, video and social content.
- Promoting – It’s not enough to just improve and build; we need to PROMOTE things hard to get visibility. Here I deploy ads, outreach and link building tactics to my assets to get them in front of my target audience.
- Analyzing – Assessing the progress of what’s been done and making adjustments where needed. This stage is key: marketing is an iterative process that should be continuously worked on.”
9. Glen Allsop, ViperChill and Detailed.com
“One of the most important thing website owners can do now—and undoubtedly for a long-time going forward—is to spend time analyzing the specific search results for the terms they’re targeting. So many people get caught up in the basics—’Google wants long content that people link to’—and neglect to look at what Google is already rewarding in their search results. In many cases, the ‘write a lot of content’ philosophy doesn’t even fit.
Try converting a currency and clicking on one of the top results—you’ll be hard pressed to find one with more than 200 words of original content on the page (yet they still pull in hundreds of thousands of visitors per month).
Are the top-ranking pages including videos? Having keyword focused or natural title tags? Have content created by named authors or anonymous writers? Do they cover just one specific point of a topic or do they answer the users search and 10 other things at the same time?
Every search engine result page tells a different story, and you should always try to determine what Google is rewarding for the terms you’re looking to rank for, rather than blindly following what you think should work.”
Bonus SEO Tip
Before we wrapped this up, I wanted to give my own SEO tip.
You should never begin a SEO campaign without setting up tracking for your results. You need to know where you’re currently ranked for your ideal keywords and how your progress is doing. There are great tools like Ahrefs and SEMrush that will track your rankings and more. But if you need a free tool that gives you data directly from Google, then you need to sign up for Search Console. With Google’s search console, you can see what your current rankings are, if there are any issues affecting your site in search, and how much traffic you are earning from Google.
Launching an SEO campaign, or any marketing campaign, is highly involved. There is a lot to track over an extended period. Sometimes several people are working on a campaign. ProjectManager.com is an award-winning project management software that manages your projects with real-time data, kanban boards for task management and great collaborative features to keep everyone on the same page. Try it today with this free 30-day trial.