What Is Business Impact Analysis & Why Is It Important?


If Newton’s third law of physics is correct, and every action has an equal and opposite reaction, then businesses need to take note. That’s because any successful business relies on making intelligent and well-timed actions.

Those actions set a course towards profit and market dominance, but whether they achieve these objectives or not, they’re making an impact on people, places and things, which will react in kind. If a business isn’t prepared for those responses, then they’re taking a great risk.

Business impact analysis is a tool to help plan for the inevitability of consequences and their cost. It’s another arrow in the quiver to battle risk. If that sounds like it’s important, it is. Risk is always on the horizon and the better-equipped businesses are to discern and prepare for them, the more likely they’ll be able to continue doing business in the future.

Business Impact Analysis Defined

First, what is business impact analysis (BIA)? It’s a way to predict the consequences of disruptions to a business and its processes and systems by collecting relevant data, which can be used to develop strategies for the business to recover in the case of an emergency.

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Scenarios that could potentially cause losses to the business are identified. These can include suppliers not delivering, delays in service, etc. The list of possibilities is long, but it’s key to explore them thoroughly in order to best assess risk. It is by identifying and evaluating these potential risk scenarios that a business can come up with a plan of investment for recovery and mitigation strategies, along with outright prevention.

What Does BIA Address, Specifically?

What the business impact analysis is analyzing are the operational and financial impacts of a disruption of business functions and processes. These include everything from lost sales and income, delayed sales or income, increased expenses, regulatory fines, contractual penalties, to a loss of customers or their dissatisfaction and a delay of new business plans.

Another factor to take into account is timing. The timing of a disruptive event can have a major impact on the loss suffered by a business. If your store is damaged by a natural disaster before a big sale or large seasonal holiday, the impact is obviously greater than during a slower period.

The business impact analysis operates under two assumptions:

  1. Every part of the business is dependent on the continued operations of the other parts of the business.
  2. Some parts of the business are more important than others, requiring more allocations when disruptions occur.

Why Business Impact Analysis Is Important

The reason that every business should include a business impact analysis is that it’s a part of any thorough plan to minimize risk. All businesses can be disrupted by accidents and emergencies. These can include a failure of suppliers, labor disputes, utility failures, cyber-attacks, not to mention natural or man-made disasters.

Plan Ahead

It is not ideal to produce a response when one is in the midst of a crisis; a smart business has already prepared for these risks. A response created in dire straits will likely be arbitrary or random, and it will almost certainly be less effective.

With the due diligence of a business impact analysis in hand, a business has a well-thought-out plan of action to recover from adversity. It gives management more confidence in their decisions and judgments when responding to these events.

Prioritize Accordingly

The business impact analysis with allocation instructions will prioritize which operations need immediate recovery and which can wait. It also provides a set of criteria to test the recovery plans. Furthermore, it should identify lost income from the disruption, higher costs the business is likely to accrue if there will be any expenditure on fines and penalties, and the erosion of the business’ reputation and customer base.

All this information is critical to a business’ success. Problems are part of the business landscape, and ignoring the possibility of some disruption to the process threatens solvency and long-term survival.

How to Conduct a Business Impact Analysis

While there is no set way to conduct a business impact analysis, in general the process follows the path outlined below.

Get Approval

The first step is to initiate the process by getting approval from senior management for the project. To begin, define the objectives, goals and scope of the business impact analysis. It should be clear about what the business is seeking to achieve.

Then it’s important to form a project team to execute the business impact analysis. This can be existing staff, as long as they know how to conduct a business impact analysis. But this team can be outsourced to a team that is skilled in this process if the business doesn’t have people for this task.

Collect Information

The next step is getting the information collected that you need to make the analysis. This data can be gathered in a number of ways, from interviews to a business impact analysis questionnaire, which is the most common tool.

The questionnaire is a detailed survey that has been developed by the business impact analysis team and has targeted questions that have been designed to get answers that will assess the potential effect of a disruption to the business.

People that should be interviewed or given the questionnaire include managers, team members, supervisors and others knowledgeable about the processes of the business. It can also include business partners and those working outside the organization but in close enough to have possible insight. In other words, consider who your stakeholders are.

The information you collect for your BIA report should include the following:

  • The name of the process
  • A detailed description of where the process is performed
  • All the inputs and outputs in the process
  • Resources and tools that are used in the process
  • The users of the process
  • The timing
  • The financial and operational impacts
  • Any regulatory, legal or compliance impacts
  • Historical data

Review the Information

All this collected data must be documented and reviewed. Then comes the analysis of the information. This can be automated by computer or done manually, depending on which is easier for the business and more reliable and practical in terms of formulating a conclusion.

This review will accomplish multiple objectives: it will create a prioritized list of business functions or processes; it will identify the human and technology resources needed to maintain an optimal level of operations; it will establish a recovery timeframe in which to recover the process or function and return it to normal.

Create the BIA Report

After this, you’ll want to document the findings. This is when the business impact analysis report is prepared. While the format is not regulated it often follows the following structure:

  • Executive summary
  • Objectives and scope
  • Methodologies used to gather data and evaluation
  • Summary of findings
  • A detailed finding on each department of the business (including their most crucial processes, impact of disruption, acceptable duration of the disruption, tolerable level of losses, cost of recovery, etc.)
  • Supporting documents and
  • Recommendations for recovery.

This document will then be presented to management. The decision on how to proceed is in the hands of senior management, so they’re the ones who will get the report. Note that the business impact analysis is not set in stone. Technology, tools and processes change, and the business impact analysis must evolve with them.

Turn Analysis into Action with ProjectManager

You’ve done the impact analysis. What’s next? The plan is the foundation of any successful project. But a plan needs tools to organize all of its different parts into a working whole. ProjectManager is an online work management software that’s built for just that purpose.

Once you have approval, you need to break down the project into tasks. Those tasks will each need a deadline, and they will have to be assigned to a team member to execute them. ProjectManager gives you multiple ways to initiate your project plan, from the more structured Gantt chart for long-term planning to the visual workflow tool of a kanban board.

But how do you get your spreadsheet into a project? That’s easy. With ProjectManager. you can upload your tasks, and it opens as a new project. From the Gantt view your tasks are plotted on a project timeline. This gives you the big picture and allows you to link dependent tasks as well as break the project into phases or milestones.

ProjectManager Gantt chart
Create timelines and phases for your projects with online Gantt charts.

You can assign tasks from any project view, and teams can work how they want to work. Team members like kanban boards because they have the necessary context and resources to work on what matters. Managers like the transparency kanban boards provide, showing them who is working on what.

A screenshot of the Kanban board project view

Business impact analysis gives the project life, but ProjectManager gives that life a means to success. Practical and easy to use, projects are productive, making all that work you put into the analysis pay off.

A business impact analysis is a great tool to assess risk and set up a plan of recovery if and when it occurs. That sounds like a project. ProjectManager is a cloud-based project management software that helps you plan your business impact analysis and monitor and report on it when you need to execute it. There’s no risk to taking this free 30-day trial.

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