Project Manager Tips & Hints

14 April 2008

Business Case - Step 2 Project Managers

Develop a Business Case

Assess the Available Options

After defining the business problem or opportunity, list all of the alternative solution options, their benefits, costs, feasibility, risks and issues. Try to minimise the number of options available by conducting a detailed Feasibility Study. Complete the following steps.

Identify the Options: Identify each of the alternative solutions and create a detailed description for each.

Quantify the Benefits: Identify the financial and non-financial business benefits to be gained from implementing each alternative solution, by completing the following table:

Benefit CategoryBenefit
Description		Benefit
Value
Financial 
  • New revenue generated
  • Reduction in costs
  • Increased profit margin
$ x$ x$ x
Operational
  • Improved operational efficiency
  • Reduction in product time to market
  • Enhanced quality of product / service
x %x hoursx %
Market
  • Increased market awareness
  • Greater market share
  • Additional competitive advantage
x %x %Describe
Customer
  • Improved customer satisfaction
  • Increased customer retention
  • Greater customer loyalty
x %x %Describe
Staff
  • Increased staff satisfaction
  • Improved organizational culture
  • Longer staff retention
x %Describex %
 

As a Project Manager, you should then collate any supporting materials, such as statistical analysis and historical trend analysis, to support the benefits listed above.



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